Guest:Something has to change in order for the MA industry, currently valued at less than $10 billion, to start seeing the valuations of a company like Salesforce, originally founded on sales force automation and now valued at around $40 billion. So what differentiates sales force automation from marketing automation?
The future of marketing automation depends on data analytics at scale
Venture Beat - 27 Jan 2015 22:53
Guest:Something has to change in order for the MA industry, currently valued at less than $10 billion, to start seeing the valuations of a company like Salesforce, originally founded on sales force automation and now valued at around $40 billion. So what differentiates sales force automation from marketing automation?
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