Ford's December Sales Numbers Do Not Tell The Full Story

Over the past four years, the Ford Edge averaged just over 124,ooo units but in 2014 unit sales dropped to 108,000. The 16% decline in volume might be interpreted as a red flag because this was a year in which SUVs and crossovers grew by 8.3% and 13.3% respectively on a year-over-year basis. The reason behind this decline was supply problems. As a result, Ford focused only on retail sales for the year. Retail sales are generally more profitable and thus offset the 93% decline in fleet sales for ...