[VIDEO] Inside PepsiCo's 2015 Super Bowl Ad Game With CMO Simon Lowden

PepsiCo is back in the big game in a big way. For the third year in a row, it is sponsoring the Super Bowl halftime show, this year featuring Katy Perry, along with Lenny Kravitz and Missy Elliott. It will air a 30-second spot for brand Pepsi just prior to the 12-minute show as a way to usher it in, and also will have several other brands featured in either ads or on-site activations, including Mountain Dew, Doritos, Gatorade and Tostitos. This year mark’s Tostitos’ debut in the Super Bowl c...