Hypebeast -
31 Jan 2015 18:37

The Boston Globe recently shed light on the dreams that thousands of Korean youngsters have, which is to become the next big K-pop star -- bringing the once regional trend to the forefront of popular culture. Led by Psy's rapid rise to stardom in 2012 with his Korean rap single "Gangnam Style," which sent shockwaves around the world via a playful YouTube music video, K-pop is an ever-evolving entity with a vast amount of potential. This photo series captures the arduous and gruelling task of gai...
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