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Principles of Delivering a Great Sales Experience to Women Buyers No matter how much research a woman has conducted online, or how many times she's seen an ad, the critical purchasing moment often comes down to that "last three feet of the sale."  This is when she's standing on the sales floor, talking directly to a salesperson, hands on hips,  deciding whether to buy.  At this juncture, all bets are off.  It's here, in this moment, that mistakes are frequently made and sales are lost - often because women have different expectations of the sales process t...
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