Pandora Earnings Preview: Margins And Monetization In Focus

Although Pandora no longer provides monthly updates for its operating metrics, we expect that steady rise in its revenues and market share continued into the fourth quarter. However, the company's user additions and growth in listener hours might have been slow, similar to what happened in the third quarter. Also, due to the company's aggressive investment in sales and marketing capability, its profits likely remained under pressure. Similar to Q3 2014, Pandora's ad monetization likely grew, bot...