In his December 2014 article How Influencer Marketing Will Change In 2015, Forbes contributor Kyle Wong loosely defined influencer marketing as "a form of marketing that identifies and targets individuals who have influence over potential buyers."
In his December 2014 article How Influencer Marketing Will Change In 2015, Forbes contributor Kyle Wong loosely defined influencer marketing as "a form of marketing that identifies and targets individuals who have influence over potential buyers."
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