How To Successfully Market Your Local Business

Local businesses today are in a unique position. On the one hand, they are no longer the “only” shop in town, as customers have more options than ever before thanks to the ubiquity of e-commerce. On the other hand, local businesses can now compete with the big box retailers without having to match their budgets. New media has leveled the playing field in many ways. Still, I find that most local businesses struggle to understand and take advantage of this landscape.