Earnings Preview: Watchout For CBS' Advertising Income In Q4

We believe that CBS will report that it benefited from its NFL coverage and higher political spending in Q4. Some of the CBS' shows, including Mom, have seen ratings growth in the current television season. This will will allow for advertising revenues for the media company. The company is also seeing growth in its non-advertising income, which now accounts for more than 50% of its overall revenues and grew 2% in the first nine months of 2014. This growth has been led by higher retransmission in...