Cautiously Optimistic On Coca-Cola's Future Growth Prospects Even As 2014 Revenues Fall

Both the net operating revenues and income were down year-over-year in the quarter and for the full-year, but if we take out the impact of currency and one-time structural changes, organic revenues grew 3% and organic operating profits rose 6% in 2014. Coca-Cola has been able to extract growth in the otherwise stagnating liquid refreshment markets in North America and parts of Western Europe by adopting successful pricing strategies. An improving economic environment and a higher customer purcha...