J. C. Penney's Comeback -- Is It For Real?

  J.C. Penney (NYSE:JCP) has been regaining consumer trust, according to the 2015 Harris Poll, which states “J.C. Penney demonstrates the strongest year-over-year gain with an increase of 8.06 points and an overall RQ score of 71.61 as its turnaround gains traction.” As we wrote in previous pieces here, J.C.Penney has been suffering due to two strategic mistakes committed during Ron Johnson’s leadership. The first mistake was a major pricing change --replacement of sales through coupons w...