With each release, Hood By Air attracts a lot of attention and criticism with its endless reappropriation of big HBA logos, emblazoned on baggy tees and sweatshirts, representing nothing more than a youth culture that seemingly struggles to find an identity. In a recent in-depth editorial by New York Magazine, the label's founder, Shayne Oliver, uncovers the essence behind the brand, the ambiguity behind its stance on sex and race and how it has evolved into an entity that extends beyond fashion...
With each release, Hood By Air attracts a lot of attention and criticism with its endless reappropriation of big HBA logos, emblazoned on baggy tees and sweatshirts, representing nothing more than a youth culture that seemingly struggles to find an identity. In a recent in-depth editorial by New York Magazine, the label's founder, Shayne Oliver, uncovers the essence behind the brand, the ambiguity behind its stance on sex and race and how it has evolved into an entity that extends beyond fashion...
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