Hypebeast -
17 Feb 2015 08:00

From the innovators at the Kinfolk camp, the OUUR collection reflects the clean aesthetics the founding brand is revered for in a wearable, physical way. It's a separate entity though; OUUR also produces its own seasonal collections of apparel, publications, home wares and events. For Spring/Summer 2015, the brand executes minimal Japanese and Scandinavian motifs through men's and women's essentials, staying true to a basic color palette. Peep the effortlessness of the men's shirting and knit sw...
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