Perfectly timed in tune with the forthcoming Academy Awards, Cadillac rolls out a new set of commercials launching its "Dare Greatly" campaign. The first thing that may strike you about the commercials is the lack of, well, advertising going on; Cadillac intentionally left out physical vehicles from the piece. Instead, the Detroit-based luxury automaker plays up the idea of striving for greatness, piggybacking sentiments from a lecture Teddy Roosevelt delivered in 1910. The result is an admitted...
Perfectly timed in tune with the forthcoming Academy Awards, Cadillac rolls out a new set of commercials launching its "Dare Greatly" campaign. The first thing that may strike you about the commercials is the lack of, well, advertising going on; Cadillac intentionally left out physical vehicles from the piece. Instead, the Detroit-based luxury automaker plays up the idea of striving for greatness, piggybacking sentiments from a lecture Teddy Roosevelt delivered in 1910. The result is an admitted...
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