Champagne Tastes: Leading the Krug Family Business

Although luxury conglomerate LVMH has owned Krug champagne since 1999, Olivier Krug, the sixth generation of the founding family, is still very much in evidence as “Director de la Maison,” or “House Manager.” Most importantly, he is the senior member of the Krug tasting committee, which ensures the champagne is up to the standards laid down in a leather-bound notebook by the founder in 1843. His is the third generation of Krugs working in but not owning the eponymous company, and though ...