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Are Millennials to Blame for the Demise of Many Retailers? Amidst the growing popularity of athleisure, I recently speculated that sportswear may be the future of fashion—and that’s appearing more inevitable with every day, and news story, that passes. According to Business Insider, new studies reveal that various major retailers are struggling financially, and it’s apparently millennials and their less enthusiastic shopping habits that are to blame.
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