The Loop -
26 Feb 2015 23:27
Bloomberg: For almost a century, Kellogg defined the American breakfast: a moment when people would be jolted out of their drowsiness--often with a stupendous serving of sugar.The sales of 19 of Kellogg's top 25 cereals eroded last year, according to Consumer Edge Research, a Stamford (Conn.) firm that tracks the food industry. Sales of Frosted Flakes, the company's No. 1 brand, fell 4.5 percent.Kellogg executives don't expect cereal sales to return to growth this year, though they hope to slo...
Share this Article