PUMA is taking a trip down memory lane for spring/summer 2015 by tapping into its 65-year history and bringing back old time classics with new twists. The collection will feature not only some of the best known and most loved PUMA silhouettes from over the years, but also many styles from its running or tennis verticals which were archived as first editions or limited release. The reissue strategy seems to be a sweet spot for PUMA, who has made an impressive comeback in the footwear market as of...
PUMA is taking a trip down memory lane for spring/summer 2015 by tapping into its 65-year history and bringing back old time classics with new twists. The collection will feature not only some of the best known and most loved PUMA silhouettes from over the years, but also many styles from its running or tennis verticals which were archived as first editions or limited release. The reissue strategy seems to be a sweet spot for PUMA, who has made an impressive comeback in the footwear market as of...
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