A Brand Defined by Intent: ICNY Bridges the Gap Between Lifestyle & Performance

We swing open the front door of Brooklyn's neighborhood favorite pizza joint, Roberta's, and the blast from the piercing cold wind immediately cuts through the food coma. The last hour or so was spent speaking with ICNY founder and Creative Director, Mike Cherman who in less than two years has built up a respectable following on the basis of sportswear with a distinct element of safety casually incorporated. Cherman's self-professed to be quiet and under the rader, but has little problem going t...