Zynga Through The Lens Of Porter's Five Forces

We think the industry dynamics are clearly unfavorable for Zynga, as many of the Porter Five Forces indicate a high level of threat. Although already intense, the competitive rivalry within the industry could further intensify in the future due to the low barriers to entry in the mobile gaming business. Coupled with high bargaining power for customers as their expectations continue to magnify, we think these factors will put an upward pressure on development and customer acquisition costs over t...