How to Pitch Your Business Idea

If you have seen an episode or two of Shark Tank, you may have noticed that its business pitches draw on similar language and structures. You may have also wondered if this was true of all pitches. In truth, there are numerous ways to pitch a business idea, from brief elevator pitches to 10-minute presentations. In my time with Varsity Tutors, I have learned one important thing about selling an idea – the same advice applies to pitches of various lengths and to different audiences. This advice...