Brand Momentum, Solid Margins Should Drive Apple's Watch Business Despite Some Shortcomings

There are some fundamental problems that remain unaddressed on the Apple Watch. Firstly, based on the apps and use cases that Apple showed off during the event, the watch still seems to lack a so-called killer application and the incremental utility that it offers over an iPhone remains debatable. Additionally, battery life, which has been advertised at about 18 hours is no improvement over current smart watches and this is likely to remain a quibble with customers. However, despite the issues, ...