IKEA has worked with advertising agency Forsman & Bodenfors to launch a new campaign dedicated to toilet brushes, clothes hangers, mattress protectors and other everyday items that we often take for granted. The "Everyday Heroes" commercials aims to shine a little light on those products that don't usually get much recognition for all they do for us. Featuring an epic voiceover and movie-score-style music, the final product is pretty hilarious. Says director Joachim Back of his involvement with ...
IKEA Toasts Unheralded Essentials with Funny "Everyday Heroes" Commercial
Hypebeast - 11 Mar 2015 23:14
IKEA has worked with advertising agency Forsman & Bodenfors to launch a new campaign dedicated to toilet brushes, clothes hangers, mattress protectors and other everyday items that we often take for granted. The "Everyday Heroes" commercials aims to shine a little light on those products that don't usually get much recognition for all they do for us. Featuring an epic voiceover and movie-score-style music, the final product is pretty hilarious. Says director Joachim Back of his involvement with ...
Share this Article
Recommended