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How To Optimize Local SEO When You Have Multiple Physical Locations Conceptually, local SEO is very simple. It’s a strategy to associate your brand with a specific location, usually a city or a region, so that it appears in local searches. For example, if you own a taco bar in Dallas, Texas, local SEO can ensure your business appears for people in Dallas searching for taco establishments, or for people looking for taco establishments in and around Dallas. The process is more complex than this, but the basic concept is easy to understand.
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