If you were on Tinder in Austin on Saturday, you may have come across a sneaky — if brilliant — viral marketing campaign. Timed perfectly with SXSW, it appears that the marketing minds behind the new film Ex Machina decided to use the popular dating app to raise awareness about the sci-fi thriller. See also: Posting reviews from exes on your Tinder profile might actually work As reported by Adweek, it looks like the marketing team from the film created a Tinder profile for Ava, a character i...
If you were on Tinder in Austin on Saturday, you may have come across a sneaky — if brilliant — viral marketing campaign. Timed perfectly with SXSW, it appears that the marketing minds behind the new film Ex Machina decided to use the popular dating app to raise awareness about the sci-fi thriller. See also: Posting reviews from exes on your Tinder profile might actually work As reported by Adweek, it looks like the marketing team from the film created a Tinder profile for Ava, a character i...
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