Exclusive: Anja Rubik's Entire Beauty Routine, Right Here

What defines an icon? Is it the number of social media followers someone has, or the number of girls who dress up as them for Halloween? Is it someone’s ability to shake things up, or simply their enviable bone structure? According to Merriam-Webster, an icon as “an object of uncritical devotion”—in which case, model Anja Rubik fills that role to a (well-tailored) tee.