Yohji Yamamoto to Collaborate with Hello Kitty Parent Company Sanrio

In one of the more unlikely collaborative endeavors in recent memory, famed designer Yohji Yamamoto is set to team up with Hello Kitty's parent company Sanrio to launch a brand new label. Dubbed "Kitty's," the relationship will see Yamamoto and his team in charge of development, production, and branding while Sanrio will handle the retail side of things, as well as character approval for the line. At launch, Kitty's is expected to feature everything from tees, polos, sweatshirts, and jackets to ...