Levi's Tapers Its Water Usage By 1 Billion Liters

Levi's has announced it's saved 1 billion liters of water in its manufacturing process. That's enough to fill 400 Olympic-size pools. That's enough to make a huge water footprint dent. That's enough to provide water for days for all of its high-waisted-wearing hipster clientele in New York. Paul Dillinger, Levi's vice president of Global Product Innovation, said at a panel Tuesday at South by Southwest that the company has tracked results since 2011 when it began using less water in its finishin...