How Can McCafe's Aggressive Expansion Impact McDonald's Stock Price?

McDonald’s has had a couple of rough years, with a stagnant revenue stream, negative comparable store sales, and declining customer traffic, in almost all the geographical regions. Stiff competition among the quick service restaurants in the U.S. has negatively impacted its comparable store sales. In the fiscal 2014, the company's U.S. comparable sales declined 2.1% and comparable customer traffic declined 4.1%.