"Every year in the U.K., over 19,000 cyclists are involved in accidents," begins Volvo's video for its proprietary LifePaint spray paint. As part of its efforts to increase road safety, the Swedish car manufacturer has partnered with creative agency Grey London and Albedo100 to release the LifePaint water-based reflective spray, invisible under daylight but shining brightly under the glare of a car's headlamps at night, behaving in much the same way as 3M reflective fabric. Washing off after 10 ...
Volvo's "LifePaint" Spray Paint for Night Cycling Turns Anything Reflective
Hypebeast - 29 Mar 2015 12:57
"Every year in the U.K., over 19,000 cyclists are involved in accidents," begins Volvo's video for its proprietary LifePaint spray paint. As part of its efforts to increase road safety, the Swedish car manufacturer has partnered with creative agency Grey London and Albedo100 to release the LifePaint water-based reflective spray, invisible under daylight but shining brightly under the glare of a car's headlamps at night, behaving in much the same way as 3M reflective fabric. Washing off after 10 ...
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