Aggressive Expansion's Impact On DNKN's Stock

The last couple of years has witnessed stiff competition in the U.S. restaurant industry, primarily among the fast food segment for the breakfast market share. Some of the major fast food brands, such as McDonald's, Restaurant Brands International (Burger King and Tim Hortons), Starbucks, and Dunkin' Brands, have revamped their menu, especially their breakfast options. However, McDonald's has more than 36,000 restaurants spread over 119 countries around the world, Starbucks has roughly 22,000 st...