You know that awkward moment when you see someone else wearing the same outfit as you? Well this weekend that happened to a lot of fashion bloggers -- 50 times. Retailer Lord & Taylor took over Instagram on Saturday by partnering with 50 influential fashionistas and having each post a photo wearing the same dress. The brand paid each hand-picked blogger to wear their Paisley Asymmetrical Dress to help introduce consumers to their new Design Lab collection. The $88 dress inevitably sold out in a ...
Why Lord & Taylor Had 50 People Wear The Same Outfit On Instagram This Weekend
The Huffington Post - 1 Apr 2015 18:04
You know that awkward moment when you see someone else wearing the same outfit as you? Well this weekend that happened to a lot of fashion bloggers -- 50 times. Retailer Lord & Taylor took over Instagram on Saturday by partnering with 50 influential fashionistas and having each post a photo wearing the same dress. The brand paid each hand-picked blogger to wear their Paisley Asymmetrical Dress to help introduce consumers to their new Design Lab collection. The $88 dress inevitably sold out in a ...
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