Here's What Will Drive Colgate-Palmolive's Oral Care Business in 2015

Colgate-Palmolive intends to capitalize upon its unparalleled distribution channel to expand its reach in rural areas, thereby improving its geographical presence on a micro level. This will be coupled with broader geographical expansion in untapped countries like Nigeria and Myanmar to drive revenue growth. In the developed markets, the company resorted to promotional pricing to drive volume growth. On the other hand, the company raised prices in emerging markets where it was facing adverse for...