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The Milwaukee Bucks have been planning a full-scale rebranding centered on a new arena since the franchise sold to Wesley Edens and Marc Lasry nearly a year ago. Details on that revamping, though, appear to go well beyond anyone's wildest imaginations. Don Walker of the Journal Sentinel reported Tuesday that the team is currently planning a $1 billion project, with half going to the arena itself and the other $500 million to development of the surrounding Park East corridor. Walker provided deta...
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