adidas Originals Superstar Launches with Interactive Light Show in London's Hackney Reservoir

German sportswear heavyweight adidas recently celebrated the launch of its Superstar Supercolor range with a triumphant event in London. Taking place just off Hackney Reservoir, guests were given the opportunity to control the slew of interactive lights on sight via Twitter. To project the color of their choice, attendees tweeted at @adidasuk with hashtag #supercolor. The event also saw campaign star Pharrell Williams take stage, all while a smoking gun Trefoil and synchronized laser show by Mar...