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The CMO is dead, long live the CMO

Venture Beat - 11 Apr 2015 15:00
The CMO is dead, long live the CMO Guest: Many of us never went to school for advertising or marketing. Instead, we cut our teeth in the real world. AdWords, SEO, social media, radio, TV, and print -- we learned these skills on the fly and have hodgepodged a career out of them.
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