In Our Search For Digital Champions, Let's Define What A Digital Champion Is

Lloyd's Banking Group reportedly says it plans to train up to 20,000 "digital champions" who will assist customers with its digital services. They are not the only organization that has taken an interest in ramping up its workforce to meet the opportunities and demands of the digital economy, of course. Everyone needs and wants "digital" skills -- or more appropriately, digital management skills. But, what, exactly, are digital management skills?