Chapter 5 of ESPN's 30 for 30 series titled Sole Man offers further insight on the controversial presence of athletic wear conglomerates in AAU and high school basketball leagues by focusing on how Nike was able to pry LeBron James away from his early allegiance with adidas at the critical onset of the start of his professional career in 2003. Sonny Vaccaro, a spokesperson for adidas at the time, discusses his role in wooing LeBron, and also pioneering today's questionable affiliation between sp...
30 for 30: "Sole Man" Chapter 5 "The LeBron Affair" & Chapter 6 "Sonny, Ed, and the NCAA"
Hypebeast - 13 Apr 2015 14:46
Chapter 5 of ESPN's 30 for 30 series titled Sole Man offers further insight on the controversial presence of athletic wear conglomerates in AAU and high school basketball leagues by focusing on how Nike was able to pry LeBron James away from his early allegiance with adidas at the critical onset of the start of his professional career in 2003. Sonny Vaccaro, a spokesperson for adidas at the time, discusses his role in wooing LeBron, and also pioneering today's questionable affiliation between sp...
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