McDonald's Earnings Preview: No Respite For The Burger Giant

The Golden Arches witnessed one of the tough periods in fiscal 2014 with net revenues declining roughly 2% year-over-year (y-o-y). The company struggled in all its geographical segments, facing financial and operational headwinds in some of the major markets worldwide. Stiff industry-wide competition in the U.S., declining customer traffic in China and Japan, and sluggish economic conditions in Russia, led to poor financial results for the company.