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Milking the Hype: When Footwear Brands Dilute Design The current generation of sneaker consumers have been provided with a wealth of highly desirable options in this most recent era of footwear. We've seen unprecedented amounts of hype and of course financial rewards that come with the methodical acquisition of certain drops. As we see an exorbitant number of models drop week-in, week-out, there's been a relatively alarming trend that more than ever has reared its ugly and uncreative head. The interbreeding and straight copy & pasting of design el...
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