Burrito behemoth Chipotle has built its success on fresh ingredients and a reputation for being a healthier alternative to other fast (or fast-casual) food. But as health-conscious consumers have learned that Chipotle is not always all that healthy -- a day's worth of sodium, anyone? -- revenue growth and same-store sales at the restaurant chain has slowed, indicating that the burrito market is no longer "hotter than hot sauce."
Burrito behemoth Chipotle has built its success on fresh ingredients and a reputation for being a healthier alternative to other fast (or fast-casual) food. But as health-conscious consumers have learned that Chipotle is not always all that healthy -- a day's worth of sodium, anyone? -- revenue growth and same-store sales at the restaurant chain has slowed, indicating that the burrito market is no longer "hotter than hot sauce."
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