How Ford Is Slowly Reviving Its European Operations

Ford Motors has been struggling in Europe over the last few years. Since the beginning of 2012 the U.S. auto maker has lost roughly $4 billion in the region. Part of the reason behind that is the overall decline in the European auto market, which has still to reach its pre-recession heights. In 2007, 14.9 million vehicles were sold, but in 2013 only 12.3 million vehicles were sold. In 2014, thanks to government incentives, tax breaks, and a shift in preference towards smaller cars, auto sales ro...