Any time a business expands, it’s a big deal. But when New Belgium Brewing decided it needed to grow, the stakes were even higher because it involved building a new brewery somewhere on the East Coast. That was a very intentional decision because, with national distribution in their plans, the company wanted to limit the environmental impact that would come along with trucking all that new beer around the country.
Any time a business expands, it’s a big deal. But when New Belgium Brewing decided it needed to grow, the stakes were even higher because it involved building a new brewery somewhere on the East Coast. That was a very intentional decision because, with national distribution in their plans, the company wanted to limit the environmental impact that would come along with trucking all that new beer around the country.
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