On a sales-related conference call yesterday, adidas CEO Herbert Hainer announced that the company's adidas Originals imprint had seen a 29% increase in the first quarter of the fiscal calendar -- compared to just three percent over the same period last year. The reason for the growth? According to the executive, adidas need look no further than Kanye West and Pharrell Williams. Said Hainer: In the lifestyle sector, we also got off to a great start into the year. The adidas Superstar quickly bec...
adidas CEO Herbert Hainer Says Sales Are Up Thanks to Kanye and Pharrell
Hypebeast - 12 May 2015 23:39
On a sales-related conference call yesterday, adidas CEO Herbert Hainer announced that the company's adidas Originals imprint had seen a 29% increase in the first quarter of the fiscal calendar -- compared to just three percent over the same period last year. The reason for the growth? According to the executive, adidas need look no further than Kanye West and Pharrell Williams. Said Hainer: In the lifestyle sector, we also got off to a great start into the year. The adidas Superstar quickly bec...
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