The secret to Snapchat's success? Intuition, not data

Bloomberg Business has published a fascinating feature about Snapchat chief executive Evan Spiegel’s efforts to turn the startup into a functioning company. The entire thing is worth a read, but I want to call attention to one thread in the piece: Spiegel’s efforts to build something that isn’t controlled entirely by data. There’s a stark difference between analysis and intuition. The former tells you what people think they want; […]