Although teens can be obsessive (trust me, I know), and marketers even more so, does that mean businesses have to be ‘customer obsessed’ when marketing to teens? Merriam Webster defines obsession as “a persistent disturbing preoccupation with an often unreasonable idea or feeling”. Sounds rather unhealthy. A better way to phrase it is ‘customer oriented’. Is your marketing oriented towards teens? Do you know what teens do with their money? Research shows that 41% of a teen’s dispos...
Although teens can be obsessive (trust me, I know), and marketers even more so, does that mean businesses have to be ‘customer obsessed’ when marketing to teens? Merriam Webster defines obsession as “a persistent disturbing preoccupation with an often unreasonable idea or feeling”. Sounds rather unhealthy. A better way to phrase it is ‘customer oriented’. Is your marketing oriented towards teens? Do you know what teens do with their money? Research shows that 41% of a teen’s dispos...
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