In this brand's thirty-eight year history, it never had much focus around consumer marketing. In nearly every case, the brand has been presented as a “utility” meaning, if you want see artist X or team Y, you need to go to this brand to buy tickets for that event. Because of this, there is a very binary relationship with fans (AKA its audience).
In this brand's thirty-eight year history, it never had much focus around consumer marketing. In nearly every case, the brand has been presented as a “utility” meaning, if you want see artist X or team Y, you need to go to this brand to buy tickets for that event. Because of this, there is a very binary relationship with fans (AKA its audience).
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