Soda Makers Wonder: Where Could Growth In U.S. Come From?

Coca-Cola and PepsiCo derive a considerable chunk of their sales from international markets, but the domestic market still contributes approximately half of their respective sales. Especially now, when most foreign currencies are depreciating against the U.S. dollar, and with increased volatility in some of the key emerging markets such Russia, China, Ukraine, Venezuela, and Brazil, growth in the home country has become more crucial for these players. Domestic growth is, in fact, the most crucia...