Xero Rolls Out Product Announcements In An Effort To Prove Its Marketing Bluster

It's always risky to go out on a limb and call the incumbent vendors in your space dinosaurs that can't innovate to save themselves. This is especially true if the incumbent in question is obviously moving at warp speed to innovate. And when you're a vendor that is built on a code base that is perhaps a little dated, the stakes increase. This was the situation recently for Xero who came out with a new tag line about "Innovating At Xero Speed" a reflection on their opinion that they're moving far...