Four Strategic Mistakes That Haunt Sears

  American consumers with an affinity for American business icons cannot help but be concerned over the fate of Sears Holdings Corporation. The company continues to lose money and burn cash, with no turnaround in sight, as evidenced by its most recent financial report. Apparently, Sears has been losing business to Target and Wal-Mart —to mention but a few— which have fared much better than Sears both in sales and operating margins.